:root {
  color-scheme: dark;
  --bg: #111112;
  --bg-soft: #1c1b1d;
  --paper: #f5f1ec;
  --paper-strong: #fff8f4;
  --ink: #f8f3ee;
  --ink-dark: #181516;
  --muted: #bfb6b4;
  --muted-dark: #61585a;
  --line: rgba(255, 255, 255, 0.14);
  --line-dark: rgba(24, 21, 22, 0.16);
  --pink: #ff8fbd;
  --pink-strong: #ff5a9c;
  --cyan: #75e4ef;
  --violet: #a98bff;
  --shadow: 0 30px 80px rgba(0, 0, 0, 0.34);
  --radius: 8px;
  font-family: "DM Sans", Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  min-width: 320px;
  color: var(--ink);
  background:
    linear-gradient(180deg, rgba(255, 143, 189, 0.14), transparent 35rem),
    var(--bg);
}

body::selection {
  color: #111;
  background: var(--pink);
}

a {
  color: inherit;
}

img {
  display: block;
  max-width: 100%;
}

button,
input,
select,
textarea {
  font: inherit;
}

button {
  cursor: pointer;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 24px;
  min-height: 74px;
  padding: 14px clamp(18px, 4vw, 54px);
  border-bottom: 1px solid var(--line);
  background: rgba(17, 17, 18, 0.86);
  backdrop-filter: blur(20px);
}

.brand {
  display: inline-flex;
  align-items: center;
  width: fit-content;
  color: var(--ink);
  text-decoration: none;
}

.brand-logo {
  width: 112px;
  height: auto;
  object-fit: contain;
}

.main-nav {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: clamp(14px, 2.2vw, 32px);
}

.main-nav a,
.header-cta,
.work-controls button {
  text-decoration: none;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 0.76rem;
  font-weight: 700;
}

.main-nav a {
  color: rgba(248, 243, 238, 0.78);
}

.main-nav a:hover,
.main-nav a:focus-visible {
  color: var(--pink);
}

.header-cta {
  justify-self: end;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 42px;
  padding: 0 16px;
  border: 1px solid rgba(255, 143, 189, 0.44);
  color: var(--ink);
  background: rgba(255, 143, 189, 0.1);
  text-decoration: none;
}

.hero-section {
  position: relative;
  min-height: calc(100vh - 74px);
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(340px, 1.1fr);
  align-items: stretch;
  gap: 0;
  padding: clamp(20px, 4vw, 54px);
  overflow: hidden;
}

.hero-section::after {
  content: "";
  position: absolute;
  inset: auto 0 0;
  height: 34%;
  pointer-events: none;
  background: linear-gradient(180deg, transparent, rgba(17, 17, 18, 0.94));
}

.hero-copy {
  position: relative;
  z-index: 2;
  align-self: center;
  max-width: 740px;
  padding: clamp(28px, 4vw, 62px) clamp(18px, 4vw, 48px) clamp(48px, 8vw, 98px) 0;
}

.hero-copy h1 {
  margin: 0;
  max-width: 680px;
  font-family: "Playfair Display", Georgia, serif;
  font-size: clamp(3.1rem, 7vw, 7.2rem);
  line-height: 0.9;
  letter-spacing: -0.055em;
  font-weight: 700;
}

.hero-line {
  max-width: 690px;
  margin: 32px 0 0;
  color: rgba(248, 243, 238, 0.82);
  font-size: clamp(1.15rem, 2vw, 2.1rem);
  line-height: 1.22;
}

.hero-actions,
.contact-links {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 34px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 0 18px;
  border: 1px solid transparent;
  text-decoration: none;
  font-size: 0.9rem;
  font-weight: 800;
  transition:
    transform 160ms ease,
    background 160ms ease,
    border-color 160ms ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
}

.button-primary {
  color: #151112;
  background: var(--pink);
}

.button-primary:hover,
.button-primary:focus-visible {
  background: #ffaad0;
}

.button-secondary {
  color: var(--ink);
  border-color: rgba(255, 255, 255, 0.22);
  background: rgba(255, 255, 255, 0.05);
}

.hero-visual {
  position: relative;
  z-index: 1;
  min-height: 540px;
  margin: 0;
  overflow: hidden;
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
}

.hero-visual img {
  width: 100%;
  height: 100%;
  min-height: inherit;
  object-fit: cover;
  object-position: 58% 50%;
  filter: saturate(0.94) contrast(1.04);
}

.hero-visual::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(17, 17, 18, 0.56), transparent 42%),
    linear-gradient(0deg, rgba(17, 17, 18, 0.32), transparent 35%);
  pointer-events: none;
}

.hero-strip {
  position: absolute;
  z-index: 3;
  left: clamp(18px, 4vw, 54px);
  right: clamp(18px, 4vw, 54px);
  bottom: 18px;
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  border: 1px solid var(--line);
  background: rgba(17, 17, 18, 0.78);
  backdrop-filter: blur(18px);
}

.hero-strip span {
  min-height: 66px;
  display: flex;
  align-items: center;
  padding: 0 18px;
  border-right: 1px solid var(--line);
  color: rgba(248, 243, 238, 0.82);
  font-size: 0.86rem;
  font-weight: 700;
}

.hero-strip span:last-child {
  border-right: 0;
}

.intro-section,
.services-section,
.industries-section,
.package-section,
.contact-section {
  padding: clamp(72px, 10vw, 128px) clamp(18px, 4vw, 54px);
}

.intro-section {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(320px, 0.82fr);
  gap: clamp(32px, 5vw, 78px);
  color: var(--ink-dark);
  background: var(--paper);
}

.intro-text h2,
.section-heading h2,
.package-panel h2,
.contact-copy h2 {
  margin: 0;
  font-family: "Playfair Display", Georgia, serif;
  font-size: clamp(2.4rem, 5.8vw, 6.4rem);
  line-height: 0.92;
  letter-spacing: -0.05em;
}

.intro-text p,
.section-heading p,
.package-panel p,
.contact-copy p {
  max-width: 700px;
  margin: 24px 0 0;
  color: var(--muted-dark);
  font-size: clamp(1rem, 1.4vw, 1.25rem);
  line-height: 1.6;
}

.proof-grid {
  display: grid;
  gap: 14px;
  align-self: end;
}

.proof-grid article {
  min-height: 130px;
  padding: 24px;
  border: 1px solid var(--line-dark);
  background: rgba(255, 255, 255, 0.38);
}

.proof-grid strong {
  display: block;
  color: var(--ink-dark);
  font-size: clamp(2.2rem, 4vw, 4.5rem);
  line-height: 0.92;
  letter-spacing: -0.06em;
}

.proof-grid span {
  display: block;
  margin-top: 14px;
  color: var(--muted-dark);
  line-height: 1.4;
}

.nudge-section {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 0.78fr) minmax(340px, 0.58fr);
  gap: clamp(24px, 4vw, 64px);
  align-items: end;
  min-height: 820px;
  padding: clamp(78px, 10vw, 138px) clamp(18px, 5vw, 80px);
  overflow: hidden;
  background:
    linear-gradient(90deg, rgba(8, 8, 9, 0.72), rgba(8, 8, 9, 0.24) 46%, rgba(8, 8, 9, 0.74)),
    linear-gradient(180deg, rgba(8, 8, 9, 0.08), rgba(8, 8, 9, 0.88)),
    url("./assets/pinklab-bg-01.jpg") center / cover no-repeat;
}

.nudge-copy,
.ai-studio-panel,
.ai-video-grid {
  position: relative;
  z-index: 1;
}

.nudge-copy {
  display: grid;
  gap: clamp(34px, 6vw, 88px);
}

.nudge-copy p {
  max-width: 640px;
  margin: 0;
  color: rgba(248, 243, 238, 0.88);
  font-size: clamp(1.035rem, 1.8vw, 1.8rem);
  line-height: 1.62;
}

.nudge-copy h2 {
  max-width: 900px;
  margin: 0;
  font-size: clamp(3.6rem, 9.72vw, 10.8rem);
  line-height: 0.96;
  letter-spacing: 0;
  text-transform: uppercase;
  font-weight: 400;
}

.ai-studio-panel {
  align-self: center;
  padding: clamp(24px, 3vw, 36px);
  border: 1px solid rgba(255, 255, 255, 0.18);
  background: rgba(8, 8, 9, 0.68);
  backdrop-filter: blur(18px);
  box-shadow: var(--shadow);
}

.ai-studio-panel span,
.ai-video-grid span {
  display: block;
  color: var(--pink);
  text-transform: uppercase;
  letter-spacing: 0.16em;
  font-size: 0.72rem;
  font-weight: 900;
}

.ai-studio-panel h3 {
  margin: 14px 0 0;
  font-size: clamp(1.8rem, 3vw, 3.4rem);
  line-height: 0.98;
  letter-spacing: -0.045em;
}

.ai-studio-panel p {
  margin: 18px 0 0;
  color: rgba(248, 243, 238, 0.72);
  line-height: 1.58;
}

.ai-studio-points {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  margin-top: 24px;
  background: rgba(255, 255, 255, 0.13);
}

.ai-studio-points strong {
  min-height: 74px;
  display: flex;
  align-items: center;
  padding: 14px;
  color: rgba(248, 243, 238, 0.88);
  background: rgba(8, 8, 9, 0.74);
  font-size: 0.86rem;
  line-height: 1.25;
}

.ai-video-grid {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: 1fr 0.72fr 1fr;
  gap: 14px;
  margin-top: clamp(36px, 5vw, 70px);
}

.ai-video-grid article {
  position: relative;
  min-height: 280px;
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.18);
  background: rgba(8, 8, 9, 0.74);
}

.ai-video-grid video {
  width: 100%;
  height: 100%;
  min-height: inherit;
  object-fit: cover;
  filter: saturate(1.06) contrast(1.04);
}

.ai-video-grid span {
  position: absolute;
  left: 14px;
  right: 14px;
  bottom: 14px;
  padding: 10px 12px;
  color: var(--ink);
  background: rgba(8, 8, 9, 0.72);
  backdrop-filter: blur(14px);
}

.services-section {
  background:
    linear-gradient(180deg, #111112, #191719),
    var(--bg);
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(300px, 0.62fr);
  align-items: end;
  gap: 32px;
  margin-bottom: clamp(34px, 5vw, 66px);
}

.section-heading p {
  margin: 0;
  color: var(--muted);
}

.services-list {
  border-top: 1px solid var(--line);
}

.service-row {
  display: grid;
  grid-template-columns: 74px minmax(230px, 0.44fr) minmax(0, 0.56fr);
  gap: clamp(18px, 3vw, 44px);
  align-items: center;
  min-height: 142px;
  padding: 28px 0;
  border-bottom: 1px solid var(--line);
  transition:
    color 180ms ease,
    border-color 180ms ease,
    transform 180ms ease;
}

.service-row:hover,
.service-row.is-active {
  border-bottom-color: rgba(255, 143, 189, 0.5);
  color: var(--pink);
}

.service-row span {
  color: rgba(248, 243, 238, 0.48);
  font-size: 1rem;
  font-weight: 900;
}

.service-row h3 {
  margin: 0;
  color: inherit;
  font-size: clamp(1.12rem, 1.8vw, 2rem);
  line-height: 1.08;
  letter-spacing: -0.025em;
}

.service-row p {
  margin: 0;
  color: var(--muted);
  line-height: 1.6;
}

.work-section {
  padding: clamp(72px, 10vw, 128px) clamp(18px, 4vw, 54px);
  background: #080809;
}

.section-heading-invert h2 {
  color: var(--ink);
}

.work-controls {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: 28px;
}

.work-controls button {
  min-height: 38px;
  padding: 0 14px;
  border: 1px solid var(--line);
  color: rgba(248, 243, 238, 0.72);
  background: rgba(255, 255, 255, 0.04);
}

.work-controls button.is-active {
  color: #111;
  border-color: var(--pink);
  background: var(--pink);
}

.work-gallery {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 16px;
}

.work-card {
  position: relative;
  min-height: 520px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: var(--bg-soft);
}

.work-card.is-hidden {
  display: none;
}

.work-card-large {
  grid-column: span 2;
}

.work-card img {
  width: 100%;
  height: 100%;
  min-height: inherit;
  object-fit: cover;
  transition: transform 520ms ease;
}

.work-card:hover img {
  transform: scale(1.035);
}

.work-card::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 38%, rgba(0, 0, 0, 0.84));
}

.work-card div {
  position: absolute;
  z-index: 2;
  left: 18px;
  right: 18px;
  bottom: 18px;
}

.work-card span,
.industry-track span,
.contact-card span {
  display: block;
  margin-bottom: 10px;
  color: var(--pink);
  text-transform: uppercase;
  letter-spacing: 0.16em;
  font-size: 0.72rem;
  font-weight: 900;
}

.work-card h3 {
  margin: 0;
  max-width: 620px;
  color: var(--ink);
  font-size: clamp(1.1rem, 1.7vw, 1.75rem);
  line-height: 1.12;
  letter-spacing: -0.03em;
}

.industries-section {
  color: var(--ink-dark);
  background: var(--paper-strong);
}

.industries-section .section-heading p {
  color: var(--muted-dark);
}

.industry-track {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: 1px solid var(--line-dark);
  border-left: 1px solid var(--line-dark);
}

.industry-track article {
  min-height: 330px;
  padding: 26px;
  border-right: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
  background: linear-gradient(180deg, rgba(255, 143, 189, 0.08), transparent 44%);
}

.industry-track h3 {
  margin: 0;
  font-size: clamp(1.35rem, 2vw, 2.2rem);
  line-height: 1.05;
  letter-spacing: -0.04em;
}

.industry-track p {
  margin: 22px 0 0;
  color: var(--muted-dark);
  line-height: 1.55;
}

.package-section {
  background:
    linear-gradient(90deg, rgba(117, 228, 239, 0.12), transparent),
    #141214;
}

.package-panel {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(260px, 0.5fr) auto;
  gap: 32px;
  align-items: center;
  padding: clamp(28px, 5vw, 54px);
  border: 1px solid var(--line);
  background:
    linear-gradient(135deg, rgba(255, 143, 189, 0.12), rgba(117, 228, 239, 0.06)),
    rgba(255, 255, 255, 0.04);
}

.package-panel p {
  color: var(--muted);
}

.package-panel ul {
  margin: 0;
  padding: 0;
  display: grid;
  gap: 12px;
  list-style: none;
  color: rgba(248, 243, 238, 0.78);
}

.package-panel li::before {
  content: "";
  display: inline-block;
  width: 8px;
  height: 8px;
  margin-right: 10px;
  border-radius: 50%;
  background: var(--cyan);
}

.contact-section {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(320px, 0.5fr);
  gap: clamp(30px, 5vw, 72px);
  background: var(--paper);
  color: var(--ink-dark);
}

.contact-links a {
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  padding: 0 14px;
  border: 1px solid var(--line-dark);
  color: var(--ink-dark);
  text-decoration: none;
  font-weight: 800;
}

.contact-card {
  display: grid;
  gap: 16px;
  align-self: start;
  padding: 24px;
  border: 1px solid var(--line-dark);
  background: #fff;
  box-shadow: 0 24px 64px rgba(24, 21, 22, 0.08);
}

.contact-card label {
  display: grid;
  gap: 8px;
}

.contact-card input,
.contact-card select,
.contact-card textarea {
  width: 100%;
  border: 1px solid var(--line-dark);
  border-radius: 0;
  color: var(--ink-dark);
  background: #fbf8f4;
  outline: none;
}

.contact-card input,
.contact-card select {
  height: 46px;
  padding: 0 12px;
}

.contact-card textarea {
  resize: vertical;
  padding: 12px;
}

.contact-card input:focus,
.contact-card select:focus,
.contact-card textarea:focus {
  border-color: var(--pink-strong);
}

.site-footer {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  align-items: center;
  min-height: 96px;
  padding: 24px clamp(18px, 4vw, 54px);
  border-top: 1px solid var(--line);
  background: #080809;
}

.site-footer p {
  margin: 0;
  color: var(--muted);
}

@media (max-width: 1100px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }

  .main-nav {
    order: 3;
    grid-column: 1 / -1;
    justify-content: flex-start;
    overflow-x: auto;
    padding-bottom: 4px;
  }

  .hero-section,
  .intro-section,
  .nudge-section,
  .section-heading,
  .contact-section,
  .package-panel {
    grid-template-columns: 1fr;
  }

  .hero-copy {
    padding-right: 0;
  }

  .hero-visual {
    min-height: 420px;
  }

  .hero-strip {
    position: relative;
    left: auto;
    right: auto;
    bottom: auto;
    grid-column: 1 / -1;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    margin-top: 18px;
  }

  .hero-strip span:nth-child(2n) {
    border-right: 0;
  }

  .nudge-section {
    min-height: auto;
    background-position: 52% center;
  }

  .ai-video-grid {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .work-gallery,
  .industry-track {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (max-width: 760px) {
  .site-header {
    min-height: 64px;
    padding: 12px 16px;
  }

  .header-cta {
    display: none;
  }

  .main-nav {
    gap: 16px;
  }

  .hero-section {
    min-height: auto;
    padding: 28px 16px 16px;
  }

  .hero-visual {
    order: -1;
  }

  .hero-copy {
    padding-top: 30px;
    padding-bottom: 28px;
  }

  .hero-copy h1 {
    font-size: clamp(2.55rem, 12vw, 4.1rem);
    line-height: 0.94;
  }

  .hero-line {
    margin-top: 24px;
  }

  .hero-actions .button {
    width: 100%;
  }

  .hero-visual {
    min-height: 320px;
  }

  .hero-strip {
    grid-template-columns: 1fr;
  }

  .hero-strip span {
    min-height: 54px;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .hero-strip span:last-child {
    border-bottom: 0;
  }

  .intro-section,
  .nudge-section,
  .services-section,
  .work-section,
  .industries-section,
  .package-section,
  .contact-section {
    padding: 58px 16px;
  }

  .nudge-section {
    gap: 24px;
    background:
      linear-gradient(180deg, rgba(8, 8, 9, 0.34), rgba(8, 8, 9, 0.9) 55%, rgba(8, 8, 9, 0.97)),
      url("./assets/pinklab-bg-01.jpg") center top / auto 55vh no-repeat,
      #080809;
    padding-top: 48vh;
  }

  .nudge-copy {
    gap: 28px;
  }

  .nudge-copy p {
    font-size: 0.97rem;
    line-height: 1.55;
  }

  .nudge-copy h2 {
    font-size: clamp(2.7rem, 14.4vw, 4.68rem);
  }

  .ai-studio-panel {
    padding: 20px;
  }

  .ai-studio-points {
    grid-template-columns: 1fr;
  }

  .ai-studio-points strong {
    min-height: 48px;
  }

  .ai-video-grid {
    grid-template-columns: 1fr;
    margin-top: 14px;
  }

  .ai-video-grid article {
    min-height: 360px;
  }

  .service-row {
    grid-template-columns: 52px 1fr;
    align-items: start;
  }

  .service-row p {
    grid-column: 2;
  }

  .work-gallery,
  .industry-track {
    grid-template-columns: 1fr;
  }

  .work-card,
  .work-card img {
    min-height: 390px;
  }

  .work-card-large {
    grid-column: span 1;
  }

  .industry-track article {
    min-height: 240px;
  }

  .site-footer {
    display: grid;
  }
}